South Florida New Construction Sales and Marketing Firms — Q2 2026 | Condo Report

Q2 2026 Industry Report · Version 5 · Active Only Updated April 2026

Who is selling South Florida new construction.

A matrix and visualization view of the sales and marketing firms representing actively selling new construction condominium developments across Miami-Dade, Broward, and Palm Beach counties. Sixteen firms, ninety-two active projects, forty-six and a half billion dollars in active sellout. Version five filters out delivered and sold-out projects to measure who is currently active in the market, not historical volume.

16

Firms
Profiled

92

Actively Selling
Tri-County Projects

18,357

Active Pipeline
Residential Units

$46.6B

Active
Sellout Dollars

01

Active market distribution at a glance.

Five visualizations of the actively selling South Florida new construction market, sliced by submarket, by sales firm operating model, by individual firm, by construction status, and by price tier. Built from 92 unique tri-county projects that are currently in active sales. Sold-out and delivered projects are excluded entirely from this view. This is the answer to the question, "who controls the market right now."

By submarket · active sellout dollars.

Total projected sellout value of actively selling new construction by South Florida submarket region. Brickell and Downtown Miami remain the dollar core of the active market.

Insight 01

Brickell still leads the active market by a wide margin.

Brickell and Downtown Miami combine for $16.77B in active sellout across 25 selling projects and 8,640 units, roughly 36 percent of the entire active South Florida pipeline by dollar volume. Palm Beach County is the dollar number two at $9.61B from just 14 projects, the highest dollars-per-project ratio of any region (the trophy pricing on Flagler Drive and Worth Avenue). Grove and Coral Gables falls to last among the Miami-Dade regions at $880M because most of the active projects there are boutique scale.

By operating model · which bucket controls active dollars.

Aggregate active sellout value of project assignments by sales firm operating model. Brokerage Divisions and Pure Dev Sales firms split the active market almost evenly when sold-out historical projects are excluded.

Insight 02

Brokerage Divisions and Pure Dev Sales tie for first.

Brokerage Divisions hold $17.62B across 33 active assignments at the four major firms (Douglas Elliman, Compass, Corcoran Sunshine, ONE Sotheby's). Pure Dev Sales firms hold $17.36B across 38 assignments at four firms (Fortune, Cervera, OneWorld, ISG). These two operating models split the active market almost evenly. In-House Developer sales arms drop to $7.94B across just 13 active assignments because Terra, Two Roads, and Related Realty all have heavy delivered legacy portfolios that no longer count in this view. This is a meaningful inversion from the all-time view: when you only count what is being sold today, the developer in-house arms become a much smaller share of the market.

By firm · active assignment value.

Each firm ranked by total dollar volume of actively selling South Florida new construction project assignments. Bar color reflects operating model bucket. Active project counts and unit counts shown inside each bar.

Insight 03

Fortune holds the lead at 22 percent of the active market.

Fortune Development Sales tops the active rankings at $10.31B across 14 actively selling assignments, roughly 22 percent of the entire active South Florida new construction market by dollar volume controlled by a single firm. Douglas Elliman is a clear second at $6.38B across 10 active assignments. The biggest mover from version four is Corcoran Sunshine, which jumps from rank #5 to rank #3 at $4.16B because all three of its active assignments are very high-dollar Palm Beach trophy projects (South Flagler House, Edgeworth, Shorecrest, all Related Ross). OneWorld Properties drops to #11 because its strong all-time portfolio includes many delivered projects (PARAMOUNT Worldcenter, the Crosby, 501 First, Legacy) that are no longer active. Related Realty drops to #14 with just 3 actively selling assignments after NoMad Wynwood sold out. Dezer Platinum Realty holds at #13 with its 2 active assignments (Bentley Residences and Icon Beach Hollywood), neither of which is sold out.

By construction status · where the active pipeline sits.

Three stacked bars showing project count, unit count, and active sellout broken out by current construction phase. Sold-out and delivered projects are excluded from this view entirely.

Insight 04

Two-thirds of active dollars are already under construction.

Of the $46.6B active pipeline, $28.96B (62 percent) sits in projects that are currently under construction. The remaining $17.66B (38 percent) is in pre-construction sales mode, with cranes still to come. Note that 42 active projects under construction account for 10,152 units, while 50 pre-construction projects account for 8,205 units. Pre-construction projects skew smaller on average because the giant towers (Mercedes-Benz Places at 791 units, Aria Reserve at 800 units, etc.) tend to have already broken ground by the time their sales reach this snapshot.

By price tier · where the active dollars actually live.

Active projects grouped by average sellout per unit, into five tiers from Sub-Luxury to Trophy.

Insight 05

Upper Lux and Ultra together account for 60 percent of the active market.

Upper Lux ($2-4M average per unit) holds $14.00B across 31 active projects. Ultra ($4-8M average) holds $13.80B across 19 active projects. Together, those two tiers represent 60 percent of all active sellout dollars in the market. Trophy projects ($8M+ average) are just 7 active buildings worth $6.58B, accounting for 14 percent of the dollars but most of the press coverage. The Luxury tier ($1-2M) is the largest by unit count at 6,408 units across 25 projects, which is where the bulk of actual transactions happen.

02

Firm profile matrix.

Founding, leadership, scale, and operating model for every firm currently selling new construction condominiums across Miami-Dade, Broward, and Palm Beach counties. Sorted alphabetically within each bucket.

Firm	Bucket	Founded	Headquarters	Top Leadership	Scale	Career Sales Volume	International Reach
Cervera Real Estate cervera.com	Pure Dev Sales	1969	1450 S Miami Ave Miami, FL 33130 +1.305.374.3434	Alicia Cervera Lamadrid, Managing Partner Javier Cervera, Founder & CEO Family-owned, founded by Alicia Cervera Sr.	300+ professionals 120+ towers sold 70,000+ units closed	$16B+ pre-construction inventory listed	Latin America focus. Active sales tours through Lima, Mexico City, Bogotá, and São Paulo. First firm to exclusively represent developers in sales and marketing.
Fortune Development Sales fir.com · fortuneintlgroup.com	Pure Dev Sales	1983	Brickell, Miami Sales arm formed early 1990s	Edgardo Defortuna, President & CEO, Founder Ana Cristina Defortuna, EVP Sales (Lima native) Carmen Casadella, VP Sales	~1,000 agents 20 offices worldwide 25,000+ units sold (FDS arm) 9M SF delivered through parent FIG	Largest firm by active assignment value at $7.59B	Christie's International Real Estate affiliate for Miami-Dade and Broward. Latin America and European broker network. Recently expanded Christie's affiliate to Fort Lauderdale through brokerage acquisition.
ISG World isgworld.com · Plus RelatedISG Realty	Pure Dev Sales	1992	Aventura, FL Six offices Miami-Dade, Broward	Craig Studnicky, Co-founder & CEO Philip Spiegelman, Co-founder RelatedISG launched 2011 with Jorge Pérez	400+ combined licensed agents 110+ developments represented 30+ years in market	$12B+ luxury sales career	ISG Asia division with 20 Mandarin-speaking agents. Costa Rica office. Creator of The Miami Report data publication, founded 2009.
OneWorld Properties owpbrokers.com	Pure Dev Sales	2008	851 NE 1st Ave, Suite 400 Miami, FL 33132 +1.786.536.5770	Peggy Olin, Founder, President & CEO Born Peru, founded firm during 2008 housing crash	50+ agents 5,500+ units sold 3,500 units in last 3 years	$5B+ in luxury sales	One of only US firms with permanent China presence (Shanghai, Beijing, Shenzhen). Buyers in 60+ countries. Fort Lauderdale office.
Compass Florida New Development compass.com/development	Brokerage Div	2012	Multi-office Florida footprint Parent merged with Anywhere Real Estate in $4.2B deal Q1 2026	Morgan Ball, Sales Lead at Olara WPB and other South Florida new dev assignments National parent: Robert Reffkin, Founder & CEO	National brokerage with full Florida footprint and active dev pipeline 13 active SoFla assignments	Parent network spans 30+ countries	Recently took over Olara WPB sales from Douglas Elliman in October 2025, reporting $175M presales in first 100 days. Compass-Anywhere merger will eventually consolidate Compass with Corcoran Sunshine and ONE Sotheby's.
Corcoran Sunshine Marketing Group corcoransunshine.com	Brokerage Div	2005	New York, NY Florida lead based in Miami	Kelly Kennedy Mack, President Melissa Ziweslin, Senior Managing Director, Florida Florida expansion led from NYC since 2022	2,200+ Corcoran sales associates US-wide 30+ years experience Parent operates in 104 countries with 244,000 agents	$50B+ collective career sales	Most efficient firm by per-project dollars: $1.24B average across 4 active assignments. Parent Anywhere Real Estate just merged with Compass in Q1 2026. Notable historical projects include 220 Central Park South, the most expensive US residence sale on record.
Douglas Elliman Development Marketing elliman.com/new-development · DEDM	Brokerage Div	1989	575 Madison Ave New York, NY 10022 +1.212.891.7000	Susan de França, Global President & CEO Jay Phillip Parker, President DEDM Florida and CEO Douglas Elliman Florida Karen Mansour, Sr EVP Palm Beach (recently appointed) Caprice Weber, Sr EVP Broward Cathy Strafaci, Sr EVP Miami-Dade	30+ years experience Strategic partnership with Knight Frank Residential Active rental division through DEDM in Florida	$6.75B in active SoFla assignments (#2 by dollar volume)	Knight Frank Residential exclusive partnership for international reach. Largest new dev arm of any East Coast brokerage. Currently manages Six Fisher Island sales (50% sold, $500M+ generated).
ONE Sotheby's Development Division onesothebysrealty.com · ONE SIR	Brokerage Div	2008	Coconut Grove, Miami 31 offices Miami to Vero Beach to Cocoa Village	Daniel de la Vega, President & CEO (appointed January 21, 2026) Mayi de la Vega, Founder & Executive Chair Ignacio Gonzalez Arias, Development Division contact Mother-and-son leadership succession in effect	1,400+ agents (recently expanded from 1,300) $10B annual sales 18 active new development assignments $20B+ in sales since 2022	Parent Sotheby's International Realty has 26,000 agents in 81 countries	Sotheby's International Realty global affiliate. Parent Anywhere Real Estate just merged with Compass. 29% year-over-year growth on a $12B current brokerage and new development inventory.
PMG Sales (Property Markets Group) propertymg.com	Hybrid Dev/Sales	1991	New York, NY (also Miami HQ) National operator	Kevin Maloney, Founder Ryan Shear, Managing Partner Dan Kaplan, Managing Partner PMG Residential is the in-house brokerage	$6+ billion nationwide portfolio 175 projects across 6 states 8,500+ residential units 16M+ SF of development	Member of MIAMI Realtors international report consortium	Vertical developer with in-house sales arm. Holds the largest construction loan in Miami history ($668M Waldorf Astoria) and the second-largest ($413M One Twenty Brickell).
SERHANT. New Development serhant.com	Boutique	2020	New York, NY SERHANT SWFL division based in Southwest Florida	Ryan Serhant, Founder & CEO Reality TV and digital-first brand identity, 7M+ social followers	1,300+ agents across 13 states and DC $5B+ career sales since 2020 founding Vertically integrated content, branding, sales	NYC-rooted with growing Miami-Dade and SWFL footprint	Set Miami sales velocity record with 100 Mercedes-Benz Places units sold in first 4 days through wholly digital launch. Member of MIAMI Realtors international report consortium. Includes SERHANT. Studios, ADX, ID Lab divisions.
Frisbie Palm Beach frisbiepalmbeach.com · Frisbie Group sister firm	Boutique	1996	221 Royal Poinciana Way, Suite 1 Palm Beach, FL 33480	Suzanne Frisbie, Broker-Associate, The Corcoran Group David, Robert Sr., Rick Frisbie, Frisbie Group founders Robert Frisbie Jr., Cody Crowell, Ashley Frisbie, Next generation	Family-operated, dynastic Palm Beach footprint Multi-generational Palm Beach Island specialists	2025 RealTrends: Suzanne Frisbie ranked #2 Palm Beach, #3 Florida, #11 US in individual sales volume	Hyper-local Palm Beach Island and West Palm Beach. Operates as exclusive sales lead on family-developed projects, paired with Corcoran Sunshine for marketing scale.
Two Roads In-House tworoadsre.com	In-House Developer	2012	Miami, FL	Reid Boren, Taylor Collins, Co-founders, Managing Partners Brad Meltzer, Partner & President Vertical developer with in-house sales	Multi-billion dollar luxury portfolio Combined 120+ years principal experience 8 active SoFla assignments	Project-by-project	Forté on Flagler in West Palm Beach is the recent breakout success story. Strategic partner of Newgard Development Group on The Standard and LOFTY Brickell. Joint venture with Related Group and Rockpoint on Rivage Bal Harbour.
Terra In-House terragroup.com	In-House Developer	2001	Coconut Grove, Miami	David Martin, President & Co-Founder Pedro Martin, Co-Founder Father-son founding team, Coconut Grove HQ	One of South Florida's largest private developers 3,000+ residential units in planning or under construction ~12 active developments at all times	Multi-billion dollar career sales	Mixes in-house sales and brokerage assignments project by project. Co-developed Park Grove with Related Group, Eighty Seven Park with Bizzi & Partners, Five Park with GFO Investments, Villa Miami with Major Food Group. Sells through ONE Sotheby's on Mr. C and Douglas Elliman on 320 Lakeview.
Maison d'Or Realty Sales LLC maisondorpalmbeach.com	Single-Project SPV	2026	West Palm Beach, FL Project sales gallery on Flagler Drive	Kolter Group / Perko in-house sales structure Special purpose entity formed for single project	Single project: Maison d'Or West Palm Beach	Single asset	Example of the developer single-project sales LLC model that has become more common for ultra-luxury launches in Palm Beach County.
Related Realty relatedgroup.com · Related Group in-house sales	In-House Developer	1979	2850 Tigertail Avenue Coconut Grove, Miami Related Group HQ	Jorge M. Pérez, Founder, Chairman & CEO Jon Paul Pérez, President Nick Pérez, President of Condominium Development Father-and-sons leadership. Founded with Stephen M. Ross in 1979.	50+ condo towers developed in SoFla 90,000+ residential units developed or managed $15B+ portfolio under condo division 3 actively selling assignments under in-house team	$13B+ active Americas pipeline as developer. Most projects sold by Fortune Dev Sales, not the in-house team.	Important distinction: Related Group is the developer, Related Realty is the in-house sales operation. Most of Related Group's largest condo projects (Baccarat, Casa Bella, Viceroy Brickell, St. Regis Miami) are sold by Fortune Development Sales. The in-house Related Realty footprint is much smaller, limited to projects Related sells directly without an outside dev sales firm. Frequent developer-side partner with GTIS Partners, BH Group, Two Roads, Macklowe Properties, Alta Developers, Tricap, LNDMRK, and Integra Investments.
Dezer Platinum Realty dezerplatinumrealty.com · Dezer Development in-house sales	In-House Developer	2011	18001 Collins Avenue Sunny Isles Beach, FL 33160	Michael Dezer, Founder, Dezer Development Gil Dezer, President, Dezer Development Sebastian Tettamanti, sales lead, Dezer Platinum Realty Father-and-son ownership. Sales arm formed 2011.	27 oceanfront acres controlled (developer scale) 2,700+ units sold cumulative 10+ languages spoken in office 2 actively selling new construction assignments	$3.6B+ cumulative career sales (developer history). Active assignments today: Bentley Residences and Icon Beach Hollywood.	Sunny Isles Beach specialist. In-house sales arm of Dezer Development. Branded residence pioneer with the world's first Porsche Design Tower (delivered 2017), Residences by Armani Casa (delivered with Related Group), and now Bentley Residences (under construction, world's first Bentley-branded tower). Currently exclusive sales partner for Icon Beach Residences Hollywood (Related Group + BH Group), launched March 2024. Bentley Residences is co-listed with Douglas Elliman Development Marketing since August 2023 for international reach. Also lead resale brokerage for the delivered Sunny Isles oceanfront portfolio (Porsche Design Tower, Armani Casa, the six Trump Towers).

Table A · Firm Profile Matrix

Career sales volume figures are self-reported by each firm and reflect cumulative new development sales across the firm's history. These are not annual figures and are not strictly comparable across firms due to different counting methodologies (some count gross sellout, some count closed sales, some include both). Bucket classification reflects the firm's primary operating model, although several firms operate hybrid models.

03

Table B · Active project assignments by firm.

For each firm, the actively selling project portfolio in the South Florida tri-county region as of Q2 2026. Sold-out and delivered projects are excluded. This is what each firm is selling right now.

Firm	Footprint	Active South Florida Project Assignments	Notes
Fortune Development Sales Pure Dev Sales	14 active assignments 4,194 active units $10.31B active sellout	The Residences at Mandarin Oriental Miami (50% sold, completion Jun 2030) Swire, sales surpassed $1B per June 2025 · Faena Residences Miami (completion Jun 2029) KAR Properties, sales late 2025 · Cipriani Residences Miami (80% sold, completion Jun 2028) Mast Capital, ~80% sold · Baccarat Residences Brickell (95% sold, completion Dec 2028) Related Group + GTIS, 95% sold per May 2024 · Casa Bella Residences by B&B Italia (70% sold, completion Sep 2027) Related Group + Alta, $12.6M PH contract record · Viceroy Brickell Residences (60% sold, completion Sep 2026) Related Group + GTIS, converted from rentals · ORA by Casa Tua (70% sold, completion Dec 2028) FIG-developed, short-term rental · Pagani Residences (completion Jun 2028) Riviera Horizons, North Bay Village · Bay Harbor Towers (completion Jun 2027) FIG-developed · Ritz-Carlton Residences Pompano Beach (75% sold, completion Jun 2027) FIG + Oak Capital, $259M loan · St. Regis Residences Sunny Isles (60% sold, completion Dec 2027) FIG + Château Group · The William North Miami Beach (30% sold, completion Sep 2027) Blue Road + Ilia Development, prohibits STR · Okan Tower Miami (70% sold, completion Dec 2027) Okan Group, delayed but progressing · St. Regis Residences Miami (Brickell) (85% sold, completion Dec 2028) Related Group + Integra Investments, $100M presold autumn 2025	The dominant firm in the active South Florida new construction market. $10.31B across 14 actively selling assignments, roughly 22 percent of the entire active pipeline by dollar volume controlled by a single firm. Fortune is the exclusive sales firm for most of the major Related Group condo projects (Baccarat, Casa Bella, Viceroy Brickell, St. Regis Miami) plus the FIG-developed projects (ORA by Casa Tua, Ritz-Carlton Pompano Beach, St. Regis Sunny Isles). Fortune International Group is the parent developer that runs Fortune Development Sales as its third-party sales division. Fortune Christie's International Real Estate is the sister brokerage division for resale.
Douglas Elliman Development Marketing Brokerage Div	10 active assignments 1,801 active units $6.38B active sellout	Six Fisher Island (60% sold, completion Dec 2027) Related Group + Teddy Sagi + BH + Wanxiang, 50%+ sold per Sept 2024 ($500M+) · Ritz-Carlton Residences West Palm Beach (80% sold, completion Sep 2027) Related Group + BH Group, $80M presold autumn 2025 · The Berkeley Palm Beach (5% sold, completion Jun 2028) Al Adelson, won from in-house November 2025 · The Delmore Surfside (30% sold, completion Dec 2028) DAMAC International, vertical Q3 2026 · Edge House Miami (60% sold, completion Dec 2027) Grupo T&C, 57-story Edgewater · Glass House Boca Raton (completion Jun 2027) · Solana Bay Boca Raton (completion Sep 2027) Kolter + BH Group · The Perigon Miami Beach (70% sold, completion Sep 2027) Mast Capital + Starwood, OMA New York, $390M loan · Cipriani Residences Miami (co-listed) (80% sold, completion Jun 2028) Co-listed with Fortune · 320 Lakeview WPB (40% sold, completion Jun 2027) Terra + Sympatico	$6.38B across 10 actively selling assignments, the strongest brokerage division in the active market. Holds Six Fisher Island ($1.5B sellout, the most expensive trophy on the active sheet) plus the Ritz-Carlton Residences West Palm Beach. Recently won The Berkeley Palm Beach (193 residences, $600M sellout) from in-house sales in November 2025. Florida CEO Jay Parker. Edge House Miami (Edgewater, 700 units, Grupo T&C) is the firm's largest project by unit count.
Corcoran Sunshine Marketing Group Brokerage Div	3 active assignments 374 active units $4.16B active sellout	South Flagler House (95% sold, completion Dec 2026) Related Ross, $5.9M-$72.5M, 95%+ sold · Shorecrest (50% sold, completion Jun 2028) Related Ross, North Flagler · Edgeworth (5% sold, completion Dec 2029) Related Ross, KPF, just launched March 2026	$4.16B across just 3 actively selling assignments at the highest dollars-per-project ratio in the active market ($1.39B per project on average). All three are very high-dollar Palm Beach trophy projects developed by Related Ross: South Flagler House (108 residences, $5.9M-$72.5M, 95%+ sold), Shorecrest (100 units, North Flagler), and the just-launched Edgeworth (166 units, KPF, March 2026). This is the most concentrated firm portfolio in the report.
Cervera Real Estate Pure Dev Sales	12 active assignments 2,002 active units $4.00B active sellout	The Residences at 1428 Brickell (65% sold, completion Dec 2027) Ytech, ~65% sold per Beatriz/Q1 2026 trade press · Mandarin Oriental Residences WPB (60% sold, completion Jun 2028) Great Gulf, sold $750M+ per latest disclosure · The Rider Residences Wynwood (65% sold, completion Dec 2026) Rilea Group, 50%+ presold late 2025, $90M loan · 14 Roc (50% sold, completion Sep 2026) Short-term rental friendly · 72 Park Miami Beach (90% sold) Lefferts, near sellout, completing summer 2025 · Arbor Coconut Grove (completion Jun 2027) Boutique 39 units · Cassia (completion Dec 2026) Fully furnished · Domus FLATS Brickell Center (completion Jun 2026) · Domus FLATS Brickell Park (completion Sep 2027) · Gale Miami Hotel & Residences (completion Jun 2026) Gale-branded, completing 2025 · PALMA Miami Beach (completion Dec 2026) Lefferts, North Beach · Seventeen Gables (completion Mar 2027) Boutique Coral Gables	$4.00B across 12 actively selling assignments. South Florida's longest-tenured pure dev sales firm (founded 1969 by Alicia Cervera Sr.). Active flagship is The Residences at 1428 Brickell (Ytech, 195 units, ~65% sold) plus Mandarin Oriental Residences West Palm Beach (Great Gulf, 220 units, $750M+ sold). Strong presence in mid-luxury Brickell and short-term-rental friendly product (14 Roc, Cassia, Domus FLATS). Three generations of Cerveras still active in the firm.
ONE Sotheby's Development Division Brokerage Div	10 active assignments 1,067 active units $3.94B active sellout	888 Brickell by Dolce & Gabbana (35% sold, completion Jun 2029) JDS + GV Development, 90 stories, completion Q2 2029 · Alba Palm Beach (80% sold, completion Dec 2026) BGI Capital, took over from Elliman Jan 2024, topped off May 2025 · Pier Sixty-Six Fort Lauderdale (75% sold, completion Jun 2027) Tavistock Development · Panther National Palm Beach Gardens (70% sold, completion Sep 2026) Centric Real Estate + Dominik Senn, golf community · Surf Row Residences (completion Jun 2027) Surfside boutique · Continuum Club & Residences (30% sold, completion Jun 2028) North Bay Village · Ponce Park Residences (completion Sep 2027) Allen Morris, Coral Gables · Ziggurat Coconut Grove (completion Dec 2027) Allen Morris · The Village at Coral Gables (completion Sep 2027) · Bellini Williams Island (completion Dec 2027) Aventura	$3.94B across 10 actively selling assignments. Active flagship is 888 Brickell by Dolce & Gabbana (JDS Development, 90 stories, 259 units, $1.5B sellout). Strong Coconut Grove and Coral Gables footprint (Ponce Park, Ziggurat, The Village). Global Sotheby's network advantage for international buyers. 31 offices and 1,400+ agents across South Florida.
PMG Sales (Property Markets Group) Hybrid Dev/Sales	6 active assignments 1,898 active units $3.41B active sellout	Waldorf Astoria Hotel & Residences Miami (90% sold, completion Jun 2028) 100 stories, $668M loan, supertall, 90% sold · One Twenty Brickell Residences (91% sold, completion Jun 2028) $413M financing, 91% sold per April 2025 · 38 West Eleventh Residences (60% sold, completion Sep 2027) Lion Development + Marc Roberts, $215M loan · One West Twelve (ONE W12) (30% sold, completion Jun 2028) Lion Development + LNDMRK, Overtown · Twenty Sixth & 2nd Wynwood (completion Sep 2027) · Sage Intracoastal Fort Lauderdale (completion Jun 2027) Boutique Intracoastal	$3.41B across 6 actively selling assignments under the Hybrid Dev/Sales model (PMG develops and sells its own product, no third-party). Active flagship is the Waldorf Astoria Hotel & Residences Miami (100 stories, $668M loan, 90% sold). Also runs One Twenty Brickell (266 units, 91% sold), E11EVEN Hotel & Residences (400 units, 95% sold), 38 West Eleventh Residences (659 units, $215M loan), and One West Twelve in Overtown (343 units, with LNDMRK).
Compass Florida New Development Brokerage Div	10 active assignments 1,718 active units $3.15B active sellout	Olara West Palm Beach (65% sold, completion Jun 2027) Savanna, $175M presales in first 100 days under Compass after Oct 2025 takeover · Aria Reserve (95% sold) Melo Group, twin towers, North 95% presold · Salato Residences (completion Sep 2027) Pompano Beach · HAVN Residences & Yacht Club (completion Dec 2028) Palm Beach Shores marina · TAL Aventura (70% sold, completion Jun 2027) · Aurora Sunny Isles (completion Jun 2028) Oceanfront · The Bennet Miami (completion Sep 2027) Palm Grove · Hibiscus Coconut Grove (completion Sep 2027) Boutique · Caliza Townhouses Miami (completion Dec 2026) · Galleria Villages (completion Jun 2027) Fort Lauderdale	$3.15B across 10 actively selling assignments. Recently won Olara West Palm Beach (Savanna, 287 units, $750M sellout) from in-house sales in October 2025, generating $175M in presales in the first 100 days under Compass. Largest active assignment by unit count is Aria Reserve (Melo Group, 800 units, 95% presold). Compass has been aggressively building its Florida new development arm under CEO Robert Reffkin's national strategy.
Frisbie Palm Beach Boutique	2 active assignments 114 active units $2.52B active sellout	South Flagler House (lead sales) (95% sold, completion Dec 2026) Related Ross, Suzanne Frisbie on-site lead · Royal Poinciana Palm Beach (80% sold, completion Sep 2026) Frisbie Group developed, first two condos sold for combined $20M	$2.52B across just 2 actively selling assignments, both ultra-high-end Palm Beach trophies. South Flagler House (lead sales role on the Related Ross project, $108 residences, $2.46B sellout) and Royal Poinciana Palm Beach (Frisbie Group developed, just 6 ultra-luxury condos, first two sold for combined $20M). Suzanne Frisbie is the on-site lead for South Flagler House. This is the highest dollars-per-project ratio of any firm in the report.
Terra In-House In-House Developer	4 active assignments 672 active units $2.50B active sellout	Mr. C Residences West Palm Beach (50% sold, completion Dec 2026) Sympatico + Cipriani family, ONE SIR sales, completion 2026 · Villa Miami (70% sold, completion Jun 2027) OneThousand Museum developers + Major Food Group · Jean-Georges Miami Tropic Residences (25% sold, completion Jun 2028) Lion Development partnership · 320 Lakeview WPB (40% sold, completion Jun 2027) Sympatico, sales by Elliman	$2.50B across 4 actively selling assignments. David Martin's Terra is one of the largest private South Florida developers. Active assignments are Mr. C Residences West Palm Beach (with Sympatico and the Cipriani family, 110 units, sales by ONE Sotheby's), Villa Miami (78 units, $600M sellout, Edgewater, with Major Food Group), Jean-Georges Miami Tropic Residences (338 units, with Lion Development), and 320 Lakeview WPB (146 units, with Sympatico, sales by Elliman). Terra's heavy delivered legacy portfolio (Park Grove, Mr. C Coconut Grove, Five Park, Eighty Seven Park, Grove at Grand Bay) is excluded from this active view.
Two Roads In-House In-House Developer	4 active assignments 1,006 active units $2.31B active sellout	EDITION Residences Miami Edgewater (60% sold, completion Dec 2027) Brand's first independent collection, $10M sales gallery · The Standard Residences Brickell (96% sold, completion Sep 2027) Newgard partnership, $513M joint loan, 96% pre-sold · LOFTY Brickell (90% sold, completion Dec 2026) Newgard partnership, joint $513M financing · Rivage Bal Harbour (70% sold, completion Dec 2027) Related Group + Rockpoint, $424M loan, $75M PH listing, $70M presold autumn 2025	$2.31B across 4 actively selling assignments. Vertical luxury developer based in Coconut Grove. Active flagship is Rivage Bal Harbour (with Related Group + Rockpoint, 54 ultra-luxury units, $424M loan, $75M penthouse listing, $70M presold autumn 2025). Also runs EDITION Residences Miami Edgewater (185 units, $700M sellout, Marriott's first independent EDITION), The Standard Residences Brickell (407 units, Newgard partnership, 96% pre-sold), and LOFTY Brickell (360 units, 90% sold). Delivered legacy projects (Elysee, Biscayne Beach) excluded from this view.
OneWorld Properties Pure Dev Sales	9 active assignments 1,770 active units $1.94B active sellout	JEM Miami Worldcenter (75% sold, completion Sep 2027) Naftali Group, downtown core · HUB Miami (40% sold, completion Sep 2028) John Buck Co + BH Group + FVP + PEBB, 41 stories mixed-use · 7200 Collins (85% sold, completion Sep 2026) Northlink Capital, 85% sold in 5 months · 2200 Brickell (50% sold, completion Jun 2027) Aria Development · 600 Miami Worldcenter (35% sold, completion Dec 2027) Merrimac + Aria, $95M loan · PALMA Miami Beach Residences Lefferts, short-term rentals · Sixth & Rio (completion Sep 2027) Miami River · Bungalow East (completion Dec 2026) Hollywood Beach · Flow House (completion Jun 2027) North Miami, wellness	$1.94B across 9 actively selling assignments. Drops from previous high ranks because its strong all-time portfolio includes many delivered projects (PARAMOUNT Worldcenter, the Crosby, 501 First, Legacy Hotel) that are no longer active. Active flagship is JEM Miami Worldcenter (Naftali Group, 259 units, downtown core). Also runs HUB Miami (with John Buck Co + BH Group, 306 units, 41 stories), 7200 Collins (210 units, 85% sold in 5 months), 600 Miami Worldcenter (Merrimac + Aria, 579 units), and several boutique projects.
SERHANT. New Development Boutique	3 active assignments 890 active units $1.75B active sellout	Mercedes-Benz Places Miami (50% sold, completion Sep 2028) JDS Development, 791 units, 100 sold in first 4 days, ~50% sold per latest · Aston Martin Residences Daytona Beach Shores (10% sold, completion Dec 2028) Valor Real Estate, announced October 2025 · The George Residences Coral Gables (30% sold, completion Dec 2027) MG Developer, $41M loan	$1.75B across 3 actively selling assignments. Ryan Serhant's NYC-headquartered firm expanded into Florida new development in 2024. Active flagship is Mercedes-Benz Places Miami (JDS Development, 791 units, $1.3B sellout, famously sold 100 units in the first 4 days after launch). Also runs Aston Martin Residences Daytona Beach Shores (Valor Real Estate, 86 units, $380M, announced October 2025) and The George Residences Coral Gables (MG Developer, 13 boutique units, $41M loan). Smallest active project count of any firm but the largest single-project sellout.
Dezer Platinum Realty In-House Developer	2 active assignments 566 active units $1.62B active sellout	Bentley Residences Miami (50% sold, completion Dec 2028) World's first Bentley-branded tower, $630M construction loan Nov 2025, 50%+ sold per Nov 2025, co-listed with Douglas... · Icon Beach Residences Hollywood (completion Jun 2028) Related Group + BH Group, exclusive sales partner. Groundbreaking now expected 2026	Beatriz Santamaria's home firm. Founded 2011 as the in-house brokerage for Dezer Development, the largest oceanfront landholder in Sunny Isles Beach with 27 oceanfront acres controlled. Sebastian Tettamanti leads the sales team, with a multilingual office speaking 10+ languages. Active assignments are Bentley Residences Miami (the world's first Bentley-branded tower, 216 units, $1.3B sellout, 50%+ sold per November 2025, $630M construction loan from Madison Realty Capital, completion 2028, co-listed with Douglas Elliman Development Marketing since August 2023) and Icon Beach Residences Hollywood (Related Group + BH Group, 350 units, exclusive sales partnership launched March 2024, groundbreaking now expected 2026). Branded residence specialist with Porsche Design Tower and Residences by Armani Casa as delivered legacy.
Related Realty (Related Group in-house) In-House Developer	3 active assignments 642 active units $1.51B active sellout	Ritz-Carlton Residences North Bay Village (10% sold, completion Jun 2029) Macklowe Properties, sales launching 2026 · Alchemy Wynwood Residences (15% sold, completion Sep 2028) Alchemy Properties + Breakers + Galapagos, sales early 2026 · Rosewood Residences Hillsboro Beach (completion Dec 2027) Rosewood Hotels & Resorts + Dezer Development partnership	Related Group in-house sales operation, limited active footprint. Just 3 actively selling assignments after NoMad Wynwood sold out: Ritz-Carlton Residences North Bay Village (with Macklowe Properties, two 43-story towers, 364 residences, 42-slip marina, sales launching 2026), Alchemy Wynwood Residences (with Alchemy Properties + Breakers + Galapagos, 186 units, sales early 2026), and Rosewood Residences Hillsboro Beach (with Rosewood Hotels & Resorts and Dezer Development, 92 waterfront residences). IMPORTANT: Related Group's largest condo projects are NOT sold by the in-house team. Baccarat, Casa Bella, Viceroy Brickell, and St. Regis Residences Miami are all sold by Fortune Development Sales. Six Fisher Island and the Ritz-Carlton WPB are sold by Douglas Elliman. This row reflects only the projects where Related Group runs sales internally.
ISG World Pure Dev Sales	3 active assignments 354 active units $1.12B active sellout	Kempinski Residences Miami Design District (completion Jun 2029) DaGrosa Capital, $3.7M+, completion 2029 · Casamar Pompano Beach Residences (80% sold, completion Dec 2026) Related Group + Rockwell Group · 3000 Waterside Fort Lauderdale (60% sold, completion Jun 2026) Claridge Homes, took over from Elliman 2023	$1.12B across 3 actively selling assignments. Founded 1992, one of South Florida's pure dev sales pioneers. Active flagship is Kempinski Residences Miami Design District (DaGrosa Capital, 132 units, $600M sellout, completion 2029). Also runs Casamar Pompano Beach Residences (Related Group + Rockwell Group) and 3000 Waterside Fort Lauderdale (Claridge Homes, took over from Elliman in 2023). ISG was historically the joint venture partner with Related Group on the Related ISG International Realty resale brokerage.
Maison d'Or Realty Sales LLC Single-Project SPV	1 active assignments 26 active units $350M active sellout	Maison d'Or West Palm Beach (10% sold, completion Jun 2028) Kolter Group, launched January 2026	Single-project SPV created specifically to sell Maison d'Or West Palm Beach (Kolter Group, 26 boutique units, $350M sellout, launched January 2026). Smallest firm in the report by every metric except dollars-per-unit.

04

How to read the three buckets.

Understanding the operating model behind each firm explains why developers choose them, what they cost, and what they bring to a project. These three buckets represent fundamentally different business models, even when their job titles read the same.

Pure Dev Sales

Pure new development sales firms

Firms whose entire business is launching, marketing, and selling pre-construction condominiums for outside developers. Hired by the developer on an exclusive contract. Run the sales gallery, manage the broker co-op program, execute the marketing campaign, and travel internationally to bring buyers to the building. Examples: Cervera, Fortune Development Sales, OneWorld, ISG World. Strength: 100% specialized in new construction with deep developer relationships. Trade-off: smaller resale agent network than the large brokerages.

Brokerage Div

Brokerage development divisions

Major brokerages with a dedicated new development arm that competes for and executes developer assignments alongside the firm's general resale business. Examples: Douglas Elliman Development Marketing, Compass Florida New Development, Corcoran Sunshine Marketing Group, ONE Sotheby's Development Division. Strength: enormous in-house agent networks that can be activated to drive traffic to a launch. Trade-off: less specialized than pure dev firms, and assignments can be more easily lost if presales lag.

Boutique

Boutique, in-house, and single-project firms

Smaller firms that focus on a single developer relationship, in-house teams that act like external sales companies, single-project sales LLCs created for ultra-luxury launches, and developers that run sales internally rather than hiring an outside firm. Examples: Frisbie Palm Beach, Two Roads in-house, Terra in-house, Maison d'Or Realty Sales LLC, SERHANT. New Development, PMG Sales. Strength: highly aligned with the developer's interests and tightly controlled buyer experience. Trade-off: limited reach outside the firm's core network.

Reader Guide · Three Operating Models

The three buckets are not strictly mutually exclusive. Several firms operate hybrid models depending on the project. Fortune International Group is both a developer and the parent of Fortune Development Sales. PMG develops its own projects but also runs an in-house sales arm (PMG Residential). Terra builds its own projects but hires ONE Sotheby's or Douglas Elliman for sales on specific buildings. When in doubt, the bucket reflects the firm's primary operating model on the projects listed in Table B.

05

Methodology and sources.

This report is built on the same primary-source research methodology used for the Bay Harbor Islands and West Palm Beach market reports. Every firm profile was verified against the firm's own website, developer press releases, and trade press coverage from the last 24 months. Version 2 expands the project assignments significantly based on direct firm website verification and addresses gaps from version 1.

Primary

Firm websites

cervera.com, cerverabrokerportal.com, fir.com, fortuneintlgroup.com, owpbrokers.com, isgworld.com, elliman.com/new-development, compass.com/development, corcoransunshine.com, onesothebysrealty.com, frisbiepalmbeach.com, serhant.com/developments, propertymg.com, tworoadsre.com, terragroup.com. Each firm's "About" page and current project list was reviewed in full.

Trade Press

Industry sources

The Real Deal, Florida YIMBY, PROFILEmiami, BLDUP, South Florida Business & Wealth, South Florida Business Journal, South Florida Agent Magazine, MIAMI Realtors, Inman, Modern Luxury, CondoBlackBook, PrimeResi, Commercial Observer, Axios Miami, and the developer-side outlets covering new construction launches and sales team transitions.

Internal

Beatriz's Gmail intelligence

Direct broker-to-broker correspondence with sales team contacts, developer newsletter signups, and sales gallery launch invitations from beatriz@beatrizsantamaria.com. Approximately 200 messages from the major firm domains were reviewed for sales team transitions and active project confirmations.

Source Hierarchy and Estimate Disclosure

Sellout dollar figures shown in the visualizations and aggregate stats are calculated by multiplying unit count by an average price per unit estimate based on published price ranges, comparable building data, and trade press reporting. These are projected sellout values for active inventory, not closed sales totals. Where firm self-reported figures conflict with trade press reporting, firm self-reported figures take priority. Several large projects (Mercedes-Benz Places, 888 Brickell, Aria Reserve, Waldorf Astoria Miami) are at sufficient scale that small estimate differences can shift bucket totals by hundreds of millions. This report does not include commission structures, internal sales velocity reports, or non-public pricing information, none of which are available through the published web sources used for this research.